First, that familiar slap of salt – sharp and tart, as you roll the grainy little pill on your tongue. According to online reports, the company had stated that a new format like candy brought new consumers, mostly kids, into the brand fold. Dabur did it’s best to firm Hajmola’s position in the market as a family product- right from the kids to the grownups barring any income groups due to its affordability and accessibility. These benefits include a cure for indigestion, gastric issues, anorexia, constipation, and irritable bowel syndrome.

Hajmola Chatcola- shweta jiraka, pipali, dhaniya, maricha, sauvarchala lavana, samudra lavana, extracts from dadima, and chincha. It was here that she observed a consensus emerging, that the name Kshudhavardhak was a tongue twister – and that there was a need for rebranding. Towards the end, the flavors of pepper and lemon take the front seat with a slight sweet and salty combination.

However, if you are taking more than one product per day, please consult your doctor for an opinion. Moreover, it is available in delicious flavours like Kulfi, Metha Pan, Rose Milk, Rajbhog, and Elaichi. According to the video, one pair of brothers found the candy-sweet, but after smelling the Hajmola jar they could only sense a mixture of spices.

From Ayurvedas, for the first time, you had the creation of a new, post colonial, singular entity: Ayurveda. Hajmola is an amazing post-meal tablet that not only elevates your mood but also improves your digestion. The brand proposition being serving chatpata humour and fun-filled advertising, Devgn has been more or less successful in adorning the much-needed fun avatar. In this environment, Ayurveda practices, which had earlier varied by region, with doses specific to both the person in need, and the doctor creating them was suddenly forced to regimantalize.In India, many families consume Hajmola for indigestion, intestinal gas, dyspepsia, high blood pressure, constipation, bowel spasms, morning sickness, alcohol abuse, digestive aid and other conditions.

After trying the Hajmola tablets, some of them kept contemplating what exactly it is, while a few took candy out of their mouths for its overwhelming amount of spices. True to its name, this variant showcased a pleasing flavor profile of lemon and cola flavor with a hint of pepper. Dabur has a rich history of over a century and more years focused on ayurvedic or traditional Indian OTC medicinal products. With the changing backdrop of the evolving country, Hajmola remained a constant favourite of the nation.

Free of preservatives and devoid of artificial sweeteners, each tablet of the regular Hajmola candy has a power of 550 mg. Initially, this chai was prepared only in Varanasi’s Bengali households, lemon tea was later sold in tea stalls in Bengali Tola and gradually found its place in other tea stalls. As recently as 2018 afterall, Dabur said that 30 percent of all Hajmola golis are gobbled up by kids.